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English-Chinese Translation
The last vestiges of Covid Restrictions have finally been removed, and international tourism is exploding—more than 900 million eager tourists took to the skies in 2022, doubling the number from 2021.
But as world travel recovers from the pandemic, the rise in tourism is, among other things, overwhelming foreign infrastructure, disrupting local residents and diminishing the overall tourist experience.
Although tourism still boosts the economies of hotspot cities, municipal authorities are concerned about the impact over tourism has on their communities and cultural heritage sites and have thus started taking matters into their own hands to mitigate overcrowding.
To counter the downsides of overtourism, the travel industry can utilize tech-based tools that combat the root causes of tourist congestion and actively encourage travel to lesser-known places, thereby satisfying tourists without burdening the local residents.
According to one study, when tourist numbers exceed a city’s carrying capacity, residents’ perception of their home as a good place to live begins to deteriorate, increasing feelings of resentment toward tourists during peak seasons.
Amsterdam, with its picturesque canals, stunning brick architecture and leisurely bicycle paths, is just one of several cities reeling from the effects of overtourism; more than 20 million tourists are anticipated to visit the city this year alone.
To curb the flow of visitors without destabilizing the tourism market, the city introduced a cap on overnight guests and is proposing further measures that include relocating some popular tourist attractions to outside the city center—or even removing them altogether.
To give the city more “breathing space”, the mayor of Dubrovnik（杜布罗夫尼克，克罗地亚城市） shut down 80% of its souvenir stalls and restricted cruise ship and tour bus operations. City officials in Barcelona instituted taxes for overnight tourists and barred entry to certain food markets. And in Venice, officials banned the development of new hotels and installed turnstiles along popular routes to redirect tourist traffic.
To thrive with resident communities, the tourism industry must cultivate a new approach that better serves local interests when promoting destinations and trip options.
Marketing trips through the use of thoughtful ad campaigns and tech tools that inspire tourists to venture away from conventional hotspots and explore lesser-known attractions could lead to a more even distribution of travelers across various destinations.
To that end, dispersing tourists should be a top business goal for travel providers rather than focusing only on the high-traffic destinations. This not only enables travelers to genuinely experience diverse cultures but also provides vital support to rural-located businesses, restaurants and cultural establishments, which stand to gain the most from tourist dollars.
In order to empower travelers to visit new or unfamiliar destinations, the industry should consider leveraging tech-based tools to convince them. Airbnb（爱彼迎公司）, for example, rolled out flexible search features in 2021 that divert bookings away from destinations at times when overtourism occurs, encouraging tourists to make accommodations in alternative cities or towns.
With tourists overrunning major destinations, the tourism industry and local municipalities must find some middle ground. Heavily visited cities will otherwise be forced to impose further tourist restrictions, putting an entire revenue stream at risk.
Chinese-English Translation
国际进口博览会是世界上第一个以进口为主题的览会，迄今为止举办了六届。在国际采购、投资促进人文交流和开放合作等方面均发挥了积极作用，成为中国对外开放的重要窗口。
第六届进博会于2023年11月5日至10日在上海举办。本届进博会的主题是“新时代，共享未来”，吸引了来自全球的150多个国家、地区和国际组织的来宾。
中国馆的展览面积增至2000平方米，规模为历届之最。中国馆以“中国式现代化新成就为世界提供新机遇”为主题，并设立了“中国自由贸易试验区建设十周年成就展”，展示我国推进高水平开放和高质量发展的早期成果。
企业展的总面积约36.7万平方米。3000多家企业参展，其中世界500强和行业龙头数量高达289家。全球十五大整车品牌、十大工业电气企业、十大医疗器械企业、三大矿业巨头、四大粮商、五大船运公司均有参展。展区设置更优，聚焦高质量发展和高品质生活。低碳能源、人工智能等科技前沿类展览专区以及生活消费类题材展览面积增长30%，集中展示了超过400项新产品、新科技、新服务。
