下笔7分 | 雅思真题范文精析Day18(含话题语料)

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

这道题说的是：如今畅销商品的高销量反映的是广告的力量，而非社会的真实需求。问你在多大程度上同意或不同意这一说法。

只要看到 “To what extent do you agree or disagree?”，就是典型的同意与否类题型。本题范文采用“部分同意”的写法：同意广告在推动销量方面确实极其强大，但不同意高销量仅仅反映广告力量而毫无真实需求支撑。Body 1 写同意的部分（广告的两大力量），Body 2 写不同意的部分（真实需求与产品质量才是长期销量的根基），结尾总结平衡立场。

It is often argued that the strong sales figures of popular consumer products are driven primarily by the influence of advertising rather than by genuine public demand. [背景句] While I agree that advertising plays an enormously powerful role in shaping consumer behaviour, I disagree that high sales reflect nothing more than marketing power, as real needs and product quality remain fundamental to sustained commercial success. [部分同意立场 + 核心观点]

开头用一句话引入普遍观点：畅销商品的销量主要由广告驱动而非真实需求。接着用 “While I agree that... I disagree that...” 的句式亮出部分同意立场：承认广告极其强大，但否定销量仅仅是营销力量的体现，因为真实需求和产品品质才是持续商业成功的根基。这种开头在承认对方部分合理性的同时，明确了自己的反驳方向。

人们常常认为，流行消费品的高销量主要受广告影响力的驱动，而非真正的公众需求。虽然我同意广告在塑造消费者行为方面发挥着极其强大的作用，但我不同意高销量仅仅反映了营销力量，因为真实的需求和产品质量仍然是持续商业成功的基础。

On the one hand, it is undeniable that advertising has a profound capacity to create demand where little or none previously existed. [段落总起]

[观点1] Firstly, modern advertising excels at manufacturing desire by linking products to emotional aspirations rather than practical functions. [举例解释] A fragrance advertisement, for instance, rarely describes the scent in any objective detail. Instead, it presents a glamorous lifestyle, a beautiful celebrity, and a mood of romance or sophistication, blurring the line between the product and the dream it represents. Consumers are persuaded that purchasing the perfume will bring them closer to that idealised world. [说明结果] As a result, people frequently buy goods not because they fulfil a concrete need, but because advertising has successfully associated the brand with a particular identity or emotion they wish to adopt.

[观点2] Secondly, advertising can accelerate the replacement cycle of products that still function perfectly well. [举例解释] Smartphone manufacturers release new models annually and market them with great fanfare, emphasising minor improvements in camera quality or screen brightness as though they were revolutionary breakthroughs. Many consumers queue to upgrade their devices even when their current phones perform all necessary tasks without difficulty. [说明结果] This cycle of planned obsolescence, heavily fuelled by advertising, leads to high sales figures that clearly owe more to marketing than to genuine need.

本段用两个理由论证广告在推动高销量中的强大作用。第一个理由从“制造欲望”切入：以香水广告为例，广告几乎不客观描述气味，而是呈现一种迷人的生活方式和美丽的明星，模糊了产品与梦想之间的界线，让消费者为接近那个理想化世界而购买，而非满足实际需求。第二个理由从“加速产品更新换代”切入：智能手机厂商每年发布新款并大肆宣传摄像品质或屏幕亮度的小改进，仿佛这是革命性突破，许多消费者在现有手机完全好用的情况下仍然排队升级。这种由广告助燃的“计划性淘汰”循环导致高销量明显归功于营销而非真实需求。两条链分别从情感操纵和周期操纵两个维度，充分承认了广告的强大力量。

一方面，不可否认，广告拥有一种深厚的能力，可以在原本几乎或根本不存在的领域创造需求。首先，现代广告擅长通过将产品与情感渴望而非实际功能联系起来来制造欲望。例如，香水广告很少客观描述香味。相反，它呈现一种迷人的生活方式、一位美丽的明星，以及一种浪漫或精致的情绪，模糊了产品与其所代表的梦想之间的界线。消费者被说服相信，购买这款香水将让他们更接近那个理想化的世界。结果是，人们经常购买商品并非因为它们满足了一个具体的需求，而是因为广告成功地将品牌与他们希望采纳的特定身份或情感联系在了一起。其次，广告可以加速仍能正常使用的产品的更新换代周期。智能手机制造商每年发布新款机型，并大肆宣传，强调摄像品质或屏幕亮度方面的微小改进，仿佛它们是革命性突破。许多消费者排队升级设备，即使他们现有的手机完全能毫无困难地执行所有必要任务。这种由广告大力驱动的计划性淘汰循环，导致了明显归功于营销而非真实需求的高销量数字。

On the other hand, I strongly disagree that high sales can be entirely divorced from real consumer needs, and I believe advertising alone cannot sustain a product that fails to deliver genuine value. [段落总起，融入个人立场]

[观点1] One key reason is that advertising can create initial interest, but it cannot maintain long-term demand if the product disappoints. [举例解释] When a new brand of smartphone or household appliance is launched with a massive marketing campaign, early sales may indeed be strong due to curiosity and persuasive messaging. However, in the age of online reviews and social media, dissatisfied customers share their experiences within hours, and poor ratings quickly deter future buyers. [说明结果] This demonstrates that while advertising may generate a short-term spike in sales, sustained commercial success ultimately depends on whether the product meets real expectations and serves genuine purposes.

[观点2] Furthermore, many high-selling products directly address demonstrable societal needs, and advertising merely communicates these benefits to the public. [举例解释] Consider the rise of energy-efficient home appliances or plant-based food products. The growing sales of these items are not simply a triumph of clever advertising; they reflect widespread concerns about rising energy costs, environmental sustainability, and personal health. [说明结果] In such cases, advertising plays a valuable informative role by alerting consumers to solutions that genuinely improve their lives, rather than tricking them into unnecessary purchases.

本段从两个角度反驳“销量仅靠广告”的观点。第一个角度从“广告难撑劣质产品长期销量”切入：新品上市时大规模营销可能带来初期强劲销量，但在在线评论和社交媒体时代，不满意的顾客在数小时内分享体验，差评迅速吓退潜在买家。这说明广告或许能制造短期销量飙升，但持续的商业成功最终取决于产品是否满足真实期望和服务真正目的。第二个角度从“许多畅销产品直接回应社会真实需求”切入：以节能家电和植物基食品的兴起为例，这些产品的增长销量不单是巧妙广告的胜利，而是反映了人们对能源成本、环境可持续性和个人健康的广泛关切。在此类情况下，广告扮演的是有价值的信息告知角色，提醒消费者那些真正改善他们生活的解决方案。两条链分别从失败品案例和成功品案例正反论证了真实需求的核心地位。

另一方面，我坚决不同意高销量可以完全脱离真实的消费者需求，我认为广告本身无法支撑一个未能提供真正价值的产品。一个关键原因是广告可以创造初期兴趣，但如果产品令人失望，它无法维持长期需求。当一个新品牌的智能手机或家用电器以大规模营销活动推出时，初期销量可能确实因好奇心和有说服力的信息而强劲。然而，在在线评论和社交媒体时代，不满意的顾客在数小时内分享他们的体验，差评迅速吓退未来的买家。这表明，虽然广告可能产生短期的销量飙升，但持续的商业成功最终取决于产品是否满足真实的期望和服务真正的目的。此外，许多高销量的产品直接回应了明显的社会需求，而广告只是将这些益处传达给公众。想想节能家电或植物基食品的兴起。这些产品销量的增长不仅仅是巧妙广告的胜利；它们反映了人们对不断上涨的能源成本、环境可持续性和个人健康的广泛关切。在这类情况下，广告扮演的是有价值的信息告知角色，提醒消费者那些真正改善他们生活的解决方案，而不是诱导他们进行不必要的购买。

In conclusion, while I acknowledge that advertising is remarkably powerful at creating desire and encouraging consumption beyond strict necessity, I cannot accept that the high sales of consumer goods are solely a reflection of this power. [总结双方并重申立场] Real needs, product quality, and the ability of consumers to evaluate their purchases collectively ensure that advertising, however influential, is not all-powerful. [升华收尾]

结尾段分两层收束全文。第一句先承认广告在创造欲望和鼓励超出严格必要消费方面极其强大，呼应 Body 1，随即用 “I cannot accept that...” 坚决否定销量仅反映广告力量，呼应 Body 2。第二句提炼核心结论：真实需求、产品质量和消费者集体评价的能力确保了广告无论多具影响力，也并非万能。最后一句 “however influential, is not all-powerful” 以简洁有力的对比收束全文，点明了广告影响力与其局限性之间的张力。

总之，虽然我承认广告在创造欲望和鼓励超出严格必要范围的消费方面极其强大，但我无法认同消费商品的高销量仅仅是这种力量的体现。真实的需求、产品质量以及消费者集体评价其购买行为的能力，确保了广告无论多具影响力，也并非万能。