46.AI can also be used to identify the lifestyle choices of customers regarding their hobbies, favourite celebrities and fashions to provide unique content in marketing messages put out through social media.

47.Some believe that AI is negatively impacting on the marketer's role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information.

48.Algorithms that are used to simulate human interactions are creating many of these concerns, especially as no one is quite sure what the outcomes of using AI to interact with customers will be.

49.If customers are not willing to share data, AI will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication. 

50. The non-intrusive delivery of the marketing messages in a way that is sensitive to the needs of the target customers is one of the critical challenges to the digital marketer.